Online Shopping wird nicht dominiert von den großen Shops und Firmen. Viele kleine Unternehmen nutzen eigene Online Shops heute um die Produkte an ihre Kunden zu verkaufen. Der Vorteil ist, dass der eigene Shop mehr Freiheit in der Darstellung und der Umsetzung bietet. Der Webshop und die eigene Website bieten die ideale Kombination von Präsentation und Verkauf im Internet.
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